Résumé
Eight years in product design, the last five on transaction-heavy products: donation and payment flows, multi-entity financial data, and design systems spanning a merged product suite.
Experience
Aplos (now Velora)
Feb 2025 to Jun 2026Senior Product Designer · Toronto, ON
- Owned end-to-end design for payments and transactions across Aplos, Keela and Raisely as the three products merged into one suite.
- Redesigned split transactions so one payment can be a donation, a gift and a ticket at once, cutting categorization tickets by 70% in the first month.
- Ran an A/B test on the donation fee flow that raised fee opt-in from 75% to 92%, with conversion steady.
- Led integration design between the merged products, making data mapping visible and auditable.
- Grew Orchid into a shared library of 340+ components used by three engineering teams.
- Partnered with Product, Engineering and leadership on roadmap, experiments and delivery. Mentored two designers.
Keela
Mar 2023 to Feb 2025Lead Product Designer · Toronto, ON (remote)
- Led product design for the CRM's core: the contact record, Pipelines, and Reports & Dashboards.
- Pitched the Orchid design system to leadership and earned two dedicated front-end engineers.
- Set up the design-to-launch process. Mentored one designer.
Keela
Feb 2021 to Mar 2023Product Designer & Associate PM · Toronto, ON (remote)
- Designed Automation, a no-code workflow builder, from first interview to release (0 to 1).
- Reached 30% adoption across 355 organizations, contributing to a 13% ARR increase.
- Stepped in as Associate PM to ship Pipelines.
Forkable
Jan 2020 to Sep 2022UX/UI Designer (Contract, part-time) · San Francisco, CA
- Moved design from Sketch to Figma and built the component library and design system.
MyJourney
Aug 2019 to Jul 2022UX/UI Designer (Part-time) · Toronto, ON
- Ran research and usability testing with patients and clinicians, and designed dashboards for tracking patients through treatment.
Independent Projects
ARND, founding designer and developer
2025 to presentA live-music discovery app for Toronto's small shows, designed and built solo with agentic AI tooling on live curated listings. In public beta at arnd.app, with the App Store release next.
Yuwol Productions, designer and developer
Oct 2025 to presentInternal tools for a Toronto musical company: scheduling and attendance, a bilingual (Korean and English) script reader, and a bill splitter, used daily by a forty-person company.
Forkestrate, co-founder and founding designer
2025 to presentWith a PM and two engineers, took a conversational recipe app from zero to MVP in under three months.
Education
YSDN (York University & Sheridan College joint program)
Bachelor of Design, Graphic Design, 2012 to 2017.
Fine Arts
Foundation in visual composition, color theory, and creative problem-solving