Work

Professional case studies. Side projects live in the Playground

Integration

Aplos × Keela: Connecting CRM and Accounting for Nonprofits

The first feature two merged companies shipped together: a data sync that turned out to be a trust problem.

Interactive

Feature Redesign

Transaction Workflows: The Feature That Was Causing Churn

One payment can be a donation, a gift and a ticket at once. The product couldn't record that, and it was our top churn driver.

Design System

Orchid: A Design System Born From a Merger

Three products, 340+ components, and three teams who didn't choose each other. One shared system.

New Feature

Automation for Nonprofits: When the Real Obstacle Is Fear

A no-code automation builder where the hardest design problem was fear, not complexity.

Interactive

Experimentation

Fee Opt-In: Winning the Moment Donors Change Their Mind

An A/B test on the moment a donor edits their fee. The winning design took opt-in from 75% to 92%.

Interactive

Data Visualization

Cancer Care Dashboards, Revisited

Dashboards for clinicians tracking cancer patients and for the teams running cancer conferences, and what I would have done differently: four interactive redesigns and one system-level fix.

Interactive

Data Visualization

Keela Contacts: A Record That Says What to Do Next

The contact record a fundraiser opens before every call, redesigned to show what changed and what to do about it. Includes a working version of the design.

Design Operations

Forkable: Making the Case for Systems Before Anyone Asked

A startup's design files had traveled through Photoshop, Sketch, and InVision, accumulating debt the product team didn't know it had. I migrated everything to Figma and built a foundation that paid for itself within months.