Case study · Side Project · 1 min read
2024 Wrapped
A year of building quietly: a stealth startup, a jazz album, a hackathon, a magazine, and a lot of things that never made the resume.
- Role
- Designer, founder, collaborator
- Timeline
- 2024
- Team
- Various
- Tools
- Figma, Webflow, Procreate, Final Cut Pro

Most of what I do doesn't fit cleanly into a case study. Here's what 2024 actually looked like.
Stealth Startup
Quiet, steady progress on something I'm not ready to name yet. The foundations are the part that never shows up in a demo, and they're solid.
YouTube
Four videos, design philosophy and half-formed thoughts, not tutorials. Thinking out loud in public turned out to be its own kind of discipline.
Philosophy Writing
Anonymously published three articles on philosophy. Separate from the design work entirely. Some things are worth writing just to write them.
OKTA Hackathon: 2nd Place
Participated in the Overseas Korean Traders Association Hackathon with an AI-assisted psychotherapy platform concept. Came second. The idea was better than the pitch.
mooque_mag
A long-standing obsession with editorials and zines, finally given its own name. @mooque_mag is branching off from my main brand, still taking shape on purpose, slower than everything else on this list.
Jazz Album Design
My piano teacher was releasing her third album. She needed a designer for the book and digital release. Worked on both. The album is available here if you want to listen.
ArtsGaze
Continuing to volunteer with ArtsGaze, a project giving upcoming artists in New York exposure. Same work as last year, still worth doing.

Thanks for reading.